For PR management pupils: Classification of PR texts and features of utilizing PR articles
Category of PR texts
After a bit was touched by us regarding the peculiarities of composing Public Relations texts, it is the right time to speak about the types of PR articles. Luckily, here we’re expecting new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the kind that is old release relates to the group of image texts. Regular book of data guides can develop a specific image around an item, solution or business.
- The lack of pr announcements is the fact that its audience is always extremely restricted to the group of interested experts: it really is difficult to imagine a typical resident who starts the website of his favorite newspaper later in the day after finishing up work, however a profile resource that places pr announcements on the net.
- 2. Interviews. a pleasant function of pr-text when you look at the format of “interview” is the fact that you are able to separately make a “convenient” set of questions, avoiding any unneeded topics. Or specifically give attention to uncomfortable questions, without looking forward to them (in a more situation that is uncomfortable become set by opponents.
- Image meeting allows you to definitely tell of a person that is specific and concerning the company, item, service and so forth. PR-copywriting also assumes this format https://domyhomework.services of this interviewing, if the concerns within the text foresee the concerns that usually arise through the reader.
- 3. Image text. Usually, the writing of image articles is dependent on the perfect solution is of some socially significant dilemmas or describes procedures being interesting to your potential audience. Examples of PR-texts for this type: